We learnt about layouts in advertising today. The main focal point of the advert doesnt have to always be placed in the middle of the advert itself. Sometimes, justifying it to other sides or corners of the advert can make an equal or even better effect. We learnt how the human eye follows lines when looking at an image. Just like the image below,
We follow the lines of the railway to the small little white box in the middle. Which can ultimately be the focal point of the entire advert. Like in the case below
The letters and tiny messages lead up to the picture of the cut up manipulated fish, this gives the eyes a path to lead up to which is ultimately the picture that portrays the entire purpose of the message the advertiser is trying to put across to the receiver.
Colors, on the other hand is also a very powerful tool to creating a good advertisement. Sometimes, creating contrast can help create a stronger impact on the entire advert, like below!
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