Thursday, 29 May 2014

Ideation

So, for the individual project, i picked chanel to advertise for, chanel no.5 in specific, haha. very ambitious, i know. but anyways, have been thinking very long and hard on how to portray such an iconic perfume in all of it's glory haha (siao), i hope i can still retain it's classy facade that all the chanel no.5 adverts have in common. Chanel. no.5 i think was all aboiut simplicity is beauty, and also what most of the advert shave in common i guess would be the use of contrast. The black and white background of the face of chanel then followed by the classic and very prominent bottle of chanel no.5 perfume bottle like the one below
SO, that being said, i did a research on the faces of Chanel no.5, and ended up with 6 of them. Mrilyn Monroe, Catherine Deneuve, Carole Bonquet, Nicole Kidman, Gisele Bundchen and finally Sigrid Agren. All of them from different years and centuries,
 Layer 1 : pick photos of them, preferably black and white shots of them, put them onto an A3 sized collage, all equally sized.
Layer 2 : do a cut out of the iconic chanel no.5 bottle perfume shape on a black "paper" / sheet. So it can turn out like an overlay, something like the one below
Finally, put them together, justifying it slightly to the left leaving space for a quote on the right,
"Every woman alive wants Chanel No.5, every woman alive loves Chanel No.5"
and of course with the standard chanel bottle of perfume and it's logo.

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